Gift cards are like digital cash. They’re easy to buy, widely available, and can be redeemed instantly. For scammers, this makes them:
Untraceable - Once redeemed, funds are very difficult to track or recover.
Quick access to money - Scammers don’t need bank details; they just need the card code.
Easier than other fraud methods - There are fewer protections compared to debit/credit card fraud.
Once these details are handed over, the money is gone. Unlike credit card transactions, there are no protections or chargebacks, which is why scammers love using gift cards.
1. Fake Giveaways or Prize Draws
Fraudsters set up fake competitions or “investment opportunities.” Victims are told they’ve won a prize or stand to gain big returns - but first they must “contribute” or “verify” their identity by buying a gift card.
The victim buys a card, shares the code, and the scammer disappears with the funds.
2. Romance Scams
Scammers create fake dating or social media profiles to build trust with victims. Once emotions are involved, they claim to be in financial trouble and ask for help - usually in the form of a gift card.
Once the code is sent, the fraudster vanishes.
3. Tech Support and Impersonation Scams
Some scammers pose as HMRC, banks, or even tech support companies. Victims are told they owe money, have won compensation, or need to pay a fee. The “payment” is demanded in gift cards.
To protect yourself, watch out for these red flags:
Unrealistic promises – If someone claims you’ll win a large payout or prize, be sceptical.
Requests for gift card payments – Legitimate companies, government departments and banks will never ask you to pay with a gift card.
Urgency & pressure - Scammers push you to act quickly so you don’t have time to think.
Poor grammar & spelling - Many scam messages include spelling mistakes or awkward phrasing.
It feels “too good to be true” - If something sounds unrealistic, it usually is.
Never share gift card numbers or PINs with anyone you don’t trust.
Question unusual requests, even if they appear to come from friends, family, or official organisations.
Buy gift cards only from trusted retailers, like Voucher Express.
Educate friends and family, especially older or vulnerable people, who are often targeted.
Report scams to Action Fraud or the relevant authorities if you’ve been targeted.
Gift card scams are unfortunately on the rise, but by knowing the warning signs and spreading awareness, you can protect yourself and others. Remember:
If someone asks you to pay with a gift card, it’s almost always a scam.
Once a gift card balance is gone, it can’t be refunded.
Stay cautious, stay informed and help others do the same.
By sharing this information, you can help reduce the number of victims and make gift giving with genuine, trusted retailers safer for everyone.
