Gift card news, buying tips and gifting guides
Gift cards are one of the most versatile gifts out there. They give the recipient the freedom to choose exactly what they want, making them perfect for almost any occasion. But while they’re practical and always appreciated, there’s still room to make them feel even more personal and memorable. Whether it’s for a birthday, holiday, thank-you, or “just because,” here are three clever and thoughtful ways to level up your gift card giving - so it feels extra special from the moment it’s received.
Consider pairing the gift card with a small, thoughtful item that complements its theme. For a coffee shop gift card, you might include a mug or a bag of artisan beans. A bookshop card could be bundled with a cosy throw blanket or a candle to set the scene for a perfect reading night. If you're giving a spa or wellness card, enhance the experience with a face mask, or relaxing bath salts. For someone who loves adventure, an outdoor gear shop card could be paired with a compact multitool! These simple additions add a personal touch and show that you’ve considered not just what they’ll buy, but how they’ll enjoy it.
Personalising an eGift card is easier than ever - and it can make all the difference. Instead of sticking to a generic “Happy Birthday,” take a moment to write something heartfelt, funny, or uniquely personal that shows you’ve really thought about the recipient. Many platforms also let you add a photo, which is a lovely way to bring in a shared memory or simply make the gift feel more thoughtful. On top of that, some platforms, (including Voucher Express!) now offer exciting AI-powered customisation options, allowing you to create images that reflect the occasion or the personality of the person receiving the gift. Adding these personal touches ensures your digital gift feels warm, memorable, and uniquely theirs.
If you can’t decide on one gift card – or want to make a more curated experience – why not build a gift card bundle? Choose a few gift cards and group them around a specific vibe or activity. For example, a ‘Treat Yourself’ could include a coffee shop, a beauty retailer and a food delivery service. A ‘Cosy Night In’ bundle might include a gaming, local takeaway and bookshop gift card. You could even create a ‘Weekend Adventure Kit’ with gift cards for snacks and their favourite outdoor shop! Bundling gift cards this way not only offers variety but also shows you’ve put thought into crafting an experience that the recipient will truly enjoy, making the gift feel extra special and memorable.